Five Key Things To Consider for eCommerce Web Designs

The design of a website decides its success. In case of eCommerce website, the design directly affects its sales. So, while designing an eCommerce website it is very important keep a tab on certain key things which are vital for its success. This article explains five key aspects of eCommerce web designs:

  • Navigation and User Interface Design – User interface and site navigation is the most important part of a website. Ensuring a pleasant browsing experience for potential customers always results in increased sales. In addition, easy navigation also ensures better search engine friendliness. Therefore, during the eCommerce web design phase stress should be on website navigation and UI design.
  • In Page Graphics – Graphics is important for any website design. In case of eCommerce website, images illustrating product and services are very important. They draw attention of customers and influence them. So, it is advisable to use high quality of images on website. However, using high-resolution images on website can result in increasing the page load time. Ideal eCommerce web design practice is to use product image thumbnails and providing a link to detailed image.
  • Colors Used on Website – The look and feel of website heavily depends on colors used in website design. While designing an eCommerce website, one need to keep a few things in mind; like the type of products or services being offered, targeted customer segment, geographic location etc.
  • Browser Compatibility – The most important aspect of website design is browser compatibility. To enhance your potential reach in front of maximum potential customers, it is mandatory to have the website design compatible to all web browsers.
  • Website Contents – Content rules in online marketing world. For eCommerce websites, online marketing is very important. Their prime focus is to generate revenue and a content rich website always helps in retaining visitors and in pleasing search engine crawlers. Therefore, placing accurate content placement strategically is important.

Adopting aforementioned practices in eCommerce website design results in better sales, increased customer loyalty, ultimately leading to establish your brand or business as a leader in its segment. If you are planning to launch your own eCommerce business, contact the best company in eCommerce web design.

Why SEO for Offline Business Websites in Phoenix

People often ask, “Why do I need SEO for my business website if none of my products and services is being sold online. I don’t think SEO will benefit me”. This is a common question that we hear from people while talking about SEO for business websites in Phoenix. However, the fact is different. It doesn’t matter if you are operating your business online or offline. You need to have a solid online presence to stay ahead of competition.

What Benefits Can Offline Businesses Achieve Through SEO?

Business entities who serve their customers offline are termed as offline businesses. With proper Phoenix SEO they can achieve unlimited heights in business. Let’s have a look at important benefits that they can enjoy with targeted SEO services in Phoenix:

  • Improved Brand Identity – With strategic SEO, local businesses in Phoenix can improve their brand identity. SeenBest helped several small and mid-sized business entities in improving their brand identity through targeted SEO. By doing local SEO, businesses can establish them on social channels like Facebook and FourSquare and get noticed by their potential customers. By engaging people on social channels and putting customer feedbacks and testimonials over their website, facebook fan page, and LinkedIn they can improve their online reputation.
  • Increased Sales – Improved brand identity and achieving top Google rankings, Phoenix local businesses can generate online sales leads too resulting in increased sales. Let’s take an example for a Phoenix Bridal Saloon or Phoenix Wedding Photographer with top rankings in Google. If someone is planning a wedding, he/she will most likely search for “best phoenix wedding photographer” and contact top rankers for quote. So, obviously the wedding photographer with top rankings in Google for aforementioned keyword will get more sales leads than others who don’t have a place in top SERPs.
  • Beating Competition – As mentioned in above example for Phoenix wedding photographer, if a local business has top search rankings in major search engines; they will get more sales queries or quote requests than others without a solid online presence. So, obviously they will beat the competition with ease.

Today, your customers are smarter than ever. They couldn’t settle for anything less than the best. Even if they plan a weekend blast at a neighborhood pub; they will take help from the internet and finalize a place after analyzing what others are talking over the internet. So, be intelligent and get your website optimized from the best SEO Company in Phoenix.

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SEO Phoenix – Business SEO Knowledge for Your Company!

In a race to be seen on the internet, most small businesses attempt various tactics and strategies to get ranked first in Google and other search engines. These strategies, while diverse, all have the same objective continue to rank a website higher and higher. SEO Phoenix does the same thing, and this quote holds true: “What advertising does to marketing, search engine optimization does for internet marketing. It ensures that the brand retains top positioning on the internet”.

To become a success through SEO, it is imperative to understand various terms and terminologies that are commonly used in the industry. This will help you not only understand what you are going to obtain through an SEO Arizona package, but also informs you about the differences between credible and successful SEO company practices vs. non-credible practices. These terms are:

Black-Hat SEO: These are best understood as SEO practices and strategies that are not recommended by Google. They fall outside of all acceptable search engine terms of use. As a result, while they may result in temporary increases to rank, they do not guarantee lasting results. A large number of companies eventually resort to unethical SEO practices in an attempt to race to the top. However, the ranking of keywords that are propped up by unethical means will just as quickly fall apart. SEO will only deliver long-lasting performance if there is an ethical strategy at play. Lasting results from SEO stratgies can never be achieved overnight; those who opt for such cheap tricks run the risk of being penalized by Google and being taken completely out of the search engine.

White-Hat SEO: This is the type of internet marketing strategy at SEO Phoenix, we perform white hat SEO. These are well planned, intelligent, ethical, and highly successful search engine optimization techniques that guarantee lasting success and superior rankings. By using these types of methodologies that have been approved by Google, it is easy to gain a natural swing in keywords that will keep pushing a website ranking higher and higher until that website reaches the top of the list based on the keyword’s relevance and competition. Judiciously employed SEO techniques will result in long-lasting impact, and a top search engine ranking that does not get lost quickly.

SEO tools & tips: These are the methods and actual implementations aimed at improving the position and ranking of websites on search engines. Such tools are header tags, keyword rich content, keyword density, formatting fonts, tag text, etc. along with premium SEO Arizona practices such as article submission, blog-posting, link-generation, forums, PR web postings, etc. The scientific application of these tools guarantees maximum popularity and competitiveness for industry specific keywords, and a tremendously improved ranking position for websites.

Along with this, boosting a website’s positioning on Google involve the unique and popular content. Unique content brings in visitors, quality information on websites is useful in helping your website rank high and pass the tests necessary to beat the competition.

These common terminologies are at the very core of the types of services that SEO Phoenix provides. Call (480) 256-9010 to schedule an appointment.

 

3 Ways Internet Marketing Strategy Can Empower Your Business

Are business revenues disappointing? Are you overwhelmed by the sheer number of competitors fighting for your potential client base? If so, then it’s time to seek the efficiency of internet marketing. Here are 3 ways a well planned SEO strategy from internet marketing Scottsdale can help boost your earnings and bring on new clients:

  1. Improve your website’s Google ranking: By targeting relevant SEO keywords and building high quality content, your website will be seen by more potential customers in Phoenix and you’ll achieve higher search rankings. FACT: Over three quarters of Americans on the Web use search engines to find information about the products or services they’re thinking of buying. And two thirds of those searches are on Google. Company listings that appear in the top half of page one Google search results capture 99% of consumers, which could mean hundreds of thousands of dollars in additional revenue per year for your business. If your website does not appear in the top 10 of Google results, you’re losing the earnings potential of this major business marketing tool. Internet Marketing Phoenix can help targeting relevant keywords and building high quality content.
  2. Increase sales: By employing SEO strategies, your website’s Google rank can be improved, which will lead to increased traffic. But high traffic is not enough to guarantee increased sales. In order to make potential customers buy your products or services, you need to convince prospects that what you offer best meets their needs. With the services provided by an SEO expert and content writer, you can fill your website with attention-grabbing articles that demonstrate your expertise and experience. Sales will increase and business revenue will flow in.
  3. Rise above the competition: By designing and optimizing your website with SEO keywords and appealing features, tools, applications and content, you’ll achieve increased traffic and sales. There is a lot of money at stake for the battle over the most popular website. The rule ‘survival of the fittest’ holds true in this battle, and using a Phoenix web designer and Internet Marketing Scottsdale business development expert will help you win the battle. They know the tricks to optimize your website. For example, websites using Flash are hard for Google to track, which reduces these sites’ Google rankings. Let the internet marketing & SEO experts at SeenBEST Web Design in Phoenix use their experience to help you prevent Google rank disasters. It is time to take the necessary steps that will make it possible for your website to move ahead of the competition!
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SEO Phoenix – Cost-Effective Solutions for Your SEO Needs

SEO aka search engine optimization is an online strategy essential to a quality web presence. An experienced use of SEO tools and methods can carve a leading position and sustainable identity for your website on the internet. SEO Arizona is business that utilizes search engine best practices to produce top rankings for business websites in their industry. It capitalizes on available keywords that are specific to that companies products and services. Optimizing these keywords intelligently can work wonders for a web site ranking. The ranking gained by SEO phoenix result in publicizing a website on the internet, making it rank well enough to be pulled up automatically when a user types a specific set of relevant keywords. If the site appears in the first three listings, the strategy has worked to obtain a strong internet marketing presence.

We will explain how this works through the use of a simple example. Let’s assume that you are performing a search on the internet and you would like to purchase tea imported from China. What would you do first? You would most likely visit Google or any other search engine and type Chinese Tea or Chinese Tea in Arizona. Instantly, a list of matching websites that contain information about Chinese Tea will appear.

You will then look at the first three or five results, decide on a vendor that promises the best supplies at the most competitive prices, and place your order! That is the process that takes place as it pertains to your business and internet marketing in Phoenix. SEO Phoenix ensures that you rank in the first five findings that serve Chinese Tea, ensuring that most clients choose your business instead of the competition. SEO Arizona will provide you with a quality of service that leads to increased traffic on your website. Increased traffic results in business success.

This is the basic concept behind search engine optimization, helping your business reach maximum internet visibility. In turn, making your business easily reachable by prospective customers who then view your website. There is a lot more to SEO than just directory submission or link building. An effective SEO Phoenix strategy combines content submission, content writing, and link building with various other scientific SEO practices such as press release submission, blogging, forum activity etc. In addition, we utilize the most recent SEO trends involving social media optimization. With social media, it is possible to dramatically increase the potential of the two: search engine optimization and social media marketing. Regular tweeting, updating, grouping and blogging can provide a small business reach to all corners of the internet, social properties, and search engines including Google, Bing, and Yahoo.

Practicing combined SEO and SMO activity, internet marketing phoenix builds sustainable and effective links that remain static & unwavering on the web. At the end of the day, it is all about brand positioning on Google. Your position online will remain powerful, even when no current SEO activity is taking place.

SEO Arizona services can be effective even if your business does not have a permanent residential address or is located at the edge of a major city. Let internet marketing phoenix create a prominent strategic web identity for you. You can count on the experienced solutions of SEO Phoenix.

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  • Video from our Social Media Seminar on November 16, 2011. Read more.  
  • Put Google+ to work for your business. Read more. 
  • Google+ offers seamless brand integration across the web. Read more. 
  • Marketing, why the slow times are the best times. Read more. 
  • Video marketing for your business. Read more. 
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  • Death by dust. Read more. 
  • Adobe Acrobat and Adobe Reader security update. Read more. 
  • You know you need a new website when…  Read more. 
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Double Your Income in 2012

2012 is poised to be a year of strong economic growth. Make sure you are investing your budget wisely with internet marketing!

seenBEST provides you with the BEST website for your business. We then work hard to increase your visibility and sales through expert internet marketing solutions: 

Online marketing provides a higher return on investment than other forms of paid advertising. We are experts at making your investment count, but don’t take our word for it. See what clients say.


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Social Media for the Small Business

 

Growing a small business in today’s digital world requires more than a website. Social media sites factor in prominently because search result algorithms now include them.  These days you need a larger online presence to stay on the first page of search results. To keep up with the competition, your marketing strategy must integrate social networking into the mix.

 

The top five social media sites used by small businesses are:

·         Facebook – 70%

·         Twitter – 46%

·         LinkedIn – 37%

·         YouTube – 25%

·         Google+ – 11%

(Fall 2011 Attitudes and Outlook Survey, Constant Contact)

 

For best results, begin with one social media site and concentrate your efforts there before adding another. Check out competitors’ pages to see what they’re doing and how they’re doing it before building your page. To help develop your social networking strategy, search the other social media sites for your industry and product/service to learn who their followers are and what they’re talking about. Below are overviews of the top social media sites to help you choose which to use first and how to use it effectively.

 

Facebook

Over the last six years, Facebook has become the largest social media site with 800 million users worldwide. It’s easy to see why 96% of businesses doing social media marketing have a Facebook account (Survey).

Add comments every day to your page and gain the viral advantage of your page being seen by all of your friends, and their friends, and their friends’ friends…thousands of people!

Take advantage of the many business features available, such as business polls, contacts forms, and exclusive offers for users who “like” your page to grow your following.

 

Twitter

Twitter is quickly gaining in popularity – 76% of businesses now have Twitter sites, up from 60% in spring 2011 (Survey). Twitter is an excellent tool for conversations, building community and finding the latest industry news.

 “Retweet” and comment on all tweets you receive, and find other Twitter pages to comment on, to build your following and their trust in you.

Engage people with more personal than business messages. Twitter isn’t selling, it’s chatting. But 60% of business executives using Twitter found it effective for marketing their business (Survey).

 

LinkedIn

LinkedIn describes itself as “an online service helping professionals find and connect with one another more effectively.” With nearly 50 million users, LinkedIn is a great place to network, to learn who knows whom and make introductions – 55% of small businesses find LinkedIn an effective form of marketing (Survey).

Ask for and give “recommendations” to fellow LinkedIn connections – these lend credibility to you and your business.

Launch a group and lead discussions on topics related to your business, or join in other group conversations, to help establish yourself as a knowledgeable professional.

 

YouTube

Those small businesses already having some experience and ability with social media marketing experience and creating an online community presence can upshift their marketing by adding videos. YouTube is the world’s second largest search engine with over 3,000,000,000 views per day. And 25% of businesses are experiencing the advantages (Survey)!

You don’t need to be a professional videographer or buy expensive equipment: the most popular videos are often just a person in front of a camera talking about what they know best.

Promote your videos by embedding them in your blog, posting them in all your social media sites and website, and sending an email to everyone you know when you post a new video. Be sure to ask them to share the link!

 

Google+:

Google+ launched in July 2011 and is the fastest growing social media site in history. With over 40 million users in October and continuing to grow, what better time to catch the wave and be a part of this increasingly popular platform? Importantly, small business Google+ users will gain an advantage over competitors in Google search results.

To gain the most business presence online, create a business profile and a personal profile with as much information as possible.

 

Engage your customers and prospects in an open video sharing session that is visible to the circles or individuals you’d like to have drop by for a chat with Hangouts, unique to Google+.

Social media marketing is today’s traditional marketing. It’s where people go to research and shop. You need to be there if you want to grow your business. For successful social networking, you need to:

·         Brand social media properties to match all existing materials.

·         Implement strategies to increase followers.

·         Create compelling content generated to populate the social media space with new material.

·         Keep followers engaged.

To learn strategies to put these technologies to work, local Phoenix, Arizona, business owners are invited to attend Social Network Arizona meetings. To integrate social media into your marketing plan, contact the experts at seen BEST Web Design in Phoenix, Arizona. seenBEST helps companies brand social properties and manages them, using the latest tools and analytics, to ensure your business will be seen. Contact seenBest for a free consultation today!