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People spend a major part of their shopping budget online. For most of their shopping requirements they look at online stores. They not only shop for electronics on eBay and books on Amazon, but also prefer sending gifts and flowers to loved ones through online stores. They also prefer scheduling an appointment with dentist or hairstylist over the internet rather than wasting time in long queues. So, the resultant is, not only global businesses have the potential in ecommerce, but also neighborhood businesses can thrive if they adopt right ecommerce practices.
This post is dedicated to ecommerce web design for local businesses, giving first hand information to local business owners to proceed with online commerce.
Local ECommerce Web Design Requirements
ECommerce Web design requirements for local businesses are locale specific. A limousine rental service in Phoenix doesn’t need to include long listing of all the states and cities of United States in their inquiry form. They only need to include hot-spots of Phoenix metropolitan area for Point-to-Point dropping facilities. Similarly, the local business websites doesn’t need to include national or international shipping modules as in case of an ecommerce website targeting customers from all over the world.
Necessary Components for Local Business Web Design
Like standard ecommerce websites, local business websites also needs to have some common elements like:
- Attractive Look and Feel
- Quick and Easy Navigation
- Quick Contact Form/Enquiry Form
- Social Media Integration
- Easy to use Content Management System
In addition to these things, there should be option to accept online payments too. However, not providing “Cash on Delivery” option may result in distracting some customers. So, cash on delivery is a mandatory feature for local business ecommerce websites.
Selection of The Best Web Design Companies
One of the biggest mistakes that local businesses often do is selection of wrong web design agency for designing ecommerce websites. To get the best in web design services and convert their goals from online commerce, local businesses need to find the best web design company with perfection in local business web design.
The ideal way could be finding a company with all round experience in web design, SEO, social media optimization and internet marketing, as they will create a ready to rock ecommerce website in least possible time with least possible budget.
The most important point that keeps webmasters glued with their strategies is to sustain their visitors. Everyone wants their website to get noticed and nothing is more embarrassing that a visitor leaving website’s homepage or landing page within 10-15 seconds. In such cases, visitors even forget/miss to check out the most promising segment of website. So, the real challenge for web designers is to create attractive and engaging website designs capable to get visitor’s attention. This post walks through some of the easiest techniques to attract visitors and sustain them for longer periods.
Creating A Focal Point
The website’s homepage should have a focal point to hold attention of visitors. Usually, the best place for creation of such a focal point is home page, but the ideal practice should be having a focal point for each of the pages accordingly without making it over cluttered. So, what could be the best way of creating a focal point? Here are some suggestions:
Buttons are great as a focal point in certain conditions. A majority of web designers use buttons like “Buy Now” and “Order Now” frequently on their website right below the product or service features listings. It’s really a great way of drawing attention of visitors towards the features listings of your products and services. For this, one needs to create unique and attractive buttons custom designed for the purpose.
For content based websites, strategic use of typography can help create the best focal point. However, the secret lies in using typography with right blend of text size, colors, and whitespace to make it more appealing for the visitors. Going extra miles and using really bigger sizes doesn’t harm in such cases if the design of website allows it. Ideal way is to create effects using different font sizes together. It may look cluttered sometimes, but visitors need something to grab their attention. They love reading cluttered text if they feel something important is hidden behind it.
Graphics and illustrations are undoubtedly the best and the most favorite option for creating focal point for websites. To enhance the look of certain portion of webpage and highlight it, custom illustrations are the safest option. One just needs to relate it with the topic and differentiate its look and feel with website’s look and feel. If you can do it, you can win the precious time of your visitors.
Those who are not aware with the importance of whitespace in web design should have a look at Apple’s homepage. The website uses whitespace for creating most influencing focal point for its visitors.
Creation of a focal point on your website is the key to get visitor’s attention. It’s the most important part of website design and one should only trust the best web design companies for the job. Remember that your website represents your business and it’s vital for your success in business. Consider hiring the experts in web design because they can deliver you winning web designs.
The design of a website has its own language. It can influence customers, business associates, and have direct impact on sales as well as brand value of the business it is representing. To succeed in your industry segment, it is very important to communicate your message to targeted audience through the powerful medium of web design. Let’s see how the language of your website design influences communication between your business and your targeted customers.
The website design comprising of UI components, graphics, illustrations and visual animations speaks a lot about your business. First time visitors can get thorough idea about your business by only looking at your website homepage. The way you communicate your message in front of them will decide future actions of first time visitors. Design communication can impress them to stay longer and decide to buy your products and services; failing to do it can result in distraction and they will never come back again to your website.
Content rules over the internet. The mantra of success for a website lies in its content. If your website it not equipped with engaging and informative content, you will be at losing end. Brilliantly designed websites with poor content cannot deliver benefits to a business. Therefore, it is very important to focus on content communication and create a wonderful blend of design and content for your website.
A website includes business logo, the mission, values and business goals of the organization. Together it defines the brand communication of a business to its online audience. The design of a website incorporates all these aspects in most impressive manner. Experienced web designers give serious thought over brand communication while designing website.
If you own a business and want to develop a website to represent it over the internet, you seriously have to think about the language of your website design. For the best possible results from your website design, contact the best web design company to do it for you. If you are in Phoenix metropolitan area, seenBEST Web Design is the best choice as they carry long term experience of business website design and can deliver magical results through responsive web design. They make sure that the language of your website design speaks the language or your business and conveys your message to the audience.
Website designing is a crucial thing. It impacts a brand or business directly and one should give serious thoughts to the process of designing a website. The whole exercise of creating a business website design includes several steps and to achieve all intended goals, one should follow one step at a time. This article outlines the basic process of designing a website. It can be a great help for budding designer looking for an ideal practice to follow while designing a website. However, it can also be helpful for experienced web designer in being more productive and deliver maximum customer satisfaction.
A website is a true representative of modern businesses today. The task of an expert web designer is to convert the dreams and expectations of customer/business owner into a real design. In order to achieve this goal, it is very important to focus on comprehensive requirement gathering. Without knowing the expectations of your customers from their website, you cannot deliver maximum satisfaction for them. A personal one-on-one discussion with customer can be a great way to extract actual requirements. It is also a common practice to keep a questionnaire ready for the customer to fill before commencing the design process.
Once you have all the requirements ready to be converted into a design, the next task is of identifying website layout. The ideal practice would be designing a draft on paper before giving it a digital touch and analyze its pros and cons. Take approval from client and then finalize the layout.
Creation of Graphics & Illustrations
Now you have the requirements and proposed layout ready with you. It’s the time to work on creation of graphics and illustrations. Create the visual form of website based on the finalized layout. Based on the requirement you may also need to create custom graphics (logo, icons, banner, etc.) and illustrations to use in website. Usually it’s a better practice to create at least three versions of design and take opinion from customers over all of them, based on the inputs finalize the design with customer’s consent.
Finishing The Process
Usually a website design includes designing two types of pages, one homepage and one inner page. So, once you are done with home page design, create one inner page design too using identical look and feel.
Important Points To Consider
Your task is over but you need to keep a few things in mind to enhance effectiveness of design. Organizing different components of website design is very important. Here are some points that you must consider before delivering your design:
- Create different types of graphics (JPG, PNG, or GIF) as par the requirements
- Organize graphics in different folders
- Try to use web-safe fonts in your design
- Focus on making responsive website design
Following above described process of creating a website design will enhance the productivity, make your designs better organized, and you will enjoy enhanced customer satisfaction winning you more work in future.
Have a look at these facts:
- The total mobile traffic in 2011 was 8 times higher than total internet traffic in 2000 [TechCrunch]
- Africa, comparatively a less developed Continent uses 65% of internet connection on mobile devices [Source: www.memeburn.com]
- More than 85% of world population will have high-speed internet access by 2017 [Source – www.mashable.com]
And the most interesting one,
- Apple sells more iPhones (378,000) per day than the average global birth rate (371,000) [Source – www.webpronews.com]
These facts are enough to give anyone the hint of endless opportunities of growth for mobile traffic, and mobile commerce. With more and more people switching to mobile devices for accessing internet has created a whole new world which is connected to the world round the clock. Their access is not only limited to browsing the internet, but also in making purchases, watching videos, downloading music, games and other interactive stuff for information or entertainment.
A couple of years ago, mobile websites meant WAP sites with limited interactivity lacking rich content over them. Today, the focus is completely different. Mobile websites of today have become equally responsive and features almost identical content as their counterparts developed for big screens.
Mobile internet users are not only logging into the social media sites like Facebook and Twitter; they also look for the nearest Pizza joint and the coolest hangout place in their neighborhood. Even if they need to buy movie tickets, or review a gadget they are planning to buy; they don’t look for their laptops or desktops. They do it right away through their mobile devices. So, the bottom line is, it doesn’t mean what is your business, you need a mobile friendly website to get attention of a large segment of your targeted audience who use mobiles for everything. If you are not doing it, the huge pool of mobile internet users is away from your reach.
The opportunity of your online business growth is highly dependent on your presence over mobile internet world, and the way to tap this opportunity lies in responsive website designs. If you want to grab it, you have to get rid of adaptive web design practices. If you need to redesign your existing website as a responsive website or willing to develop a responsive website from scratch, you will need assistance from experts in responsive web design.
However, don’t get fooled by anybody promising to deliver you a responsive website. Do check their credibility and their ability to provide you a website equally appealing on all devices without affecting your promotional abilities. seenBEST web design in Phoenix, AZ has impressive experience of developing SEO friendly responsive website. Contact seenBEST today to discuss your requirements and make your business mobile friendly.
Having a website is necessity for every business today. Your business website is the first and the best point of contact for your potential customers. However, you can’t be sure about the type of device used by customers to visit your business website. If your website is built on standard resolution of 1024×768, it will look perfect on most of the modern laptops and desktops. But, have you ever imagined how it will appear on a smart phone? The rigid layout of your website will force your mobile visitors to use pinch and zoom feature which is so cumbersome and they will most likely leave your website to never come back again.
So, what’s the ideal solution? Is there any way to handle this situation? The answer is, “YES”. Solution of this problem lies in responsive web design. With responsive web design, you can have different layout and appearance for different devices. It will provide customized browsing experience to website visitors.
Responsive web design is the future of web design as it offers advantages to people at both ends; website owners and end users.
Advantages for responsive website design to website owners are as follows:
- One website for every device
- No additional development cost
- Reduced time of development (as one website serves the purpose)
- Enhanced customer loyalty
- Maximum returns of SEO (as all links, images, text, and other resources are same)
Advantages for responsive website design for visitors are as follows:
- Customized browsing experience
- No need for pinch and zoom
- No need to scroll through the pages
- Custom contents/adverts based on their location
How To Adopt Responsive Web Design?
There are a few key elements of responsive web design that modern web designers need to adopt for designing responsive websites. They are:
- Fluid Layout – It uses a flexible grid ensuring that website can scale itself to full width according to the browser.
- Flexible Images – Based in the fluid mechanism or controlled through overflow mechanism
- Media Queries – Optimizing the design for different viewing context and spot fixing of bugs at different resolution ranges.
Today, almost all the popular CMSs like WordPress, Joomla, and Drupal etc are supporting responsive web design. One can easily find responsive web templates for these content management platforms. However, the best bet is to go for a custom made responsive web design template.
If you want your business to flourish and reap increased sales and revenues, you will have to deliver the best browsing experience to your website visitors. It is impossible without adopting responsive website design practices. In coming years, more and more users will start using mobile and other portable devices to access the internet and sticking to age old adaptive web design will harm your business. Contact the best web design companies to design a responsive business website for you and feel the magical difference.
Does your business website look hazy on Chrome, blurred on Internet Explorer and unorganised on Safari? To put it otherwise, does it look not identically designed when tested on two different browsers? If so, chances are there’s something wrong with its browser-compatibility and you need to fix the issue as soon as possible to ensure it doesn’t affect your users’ trouble-free viewing experience and results in loss of revenue. Find more insights below:
With access to so many web browsers, it is quite reasonable to hold that your favourite web browser may not be necessarily what your visitors are using to find your website. Among the most-commonly used browsers, Internet Explorer, Firefox, Chrome, Safari top the list, while other lesser known players are also there trying to grab the market interest providing unique benefits. Interestingly, each browser behaves uniquely. Depending on how a website has been designed, developed, coded and executed; it might look differently in each of them.
Also its navigation, functionality, and performance can also change. While bringing 100% browser compatibility with all browsers is impossible, there are certain ways through which you can make it look impressive across each of these. Fortunately, that doesn’t mean creating different standalone version of your website according to browsers. All it needs is to understand how the browsers work, behave and then tweaking your website to respond to their queries smartly so that they only show your website in its best form.
First of all, make sure you know which browser is being used most frequently to view your website? You can see this by going to your website stats. Although it helps targeting a good number of potential audiences by making your website compatible with their browser, there’s always a high chance you are losing out on a lot of other visitors who are using a different browser. So, the next step is to start a broad research.
There are a lot of tools available to view the performance of your website across browsers. Some of these include BrowserShots, IE Tester, DotMobi Virtual Developer Lab (dedicated to device testing), Adobe Browser Lab, Browser Photo (shows how a picture looks like across browsers), Browsera (shows layout of your website). There are many other free as well as paid tools available to further track the visibility of your website across different browsers.
After you are sure of any inconsistencies, it is important to tweak the design and codes of your website so that it can at least render correctly. Some of the techniques include using standard compliant coding, ignoring the use of browser specific codes and validating your coding with the W3C free validation service. The website should have a consistency in terms of media, content. If it is too heavy (made using flash) it should incur more problems. So, ensuring your website is cross-browser comestible also depends on the mutual skills shared by both a designer and developer who are assigned to make the site go live.
Looking for a browser compatible website which loads quickly and doesn’t complicate the viewing experience? Check our web design service here.
With the introduction of newer design principles, availability of updated design techniques, alterations in technologies, replacement of outdated tools with their newer varieties and changing demands of clients; web design industry is evolving; almost every day! Websites are now designed in a more systematic and centralized manner considering every minute detail of their targeted audience; right from pinpointing the objective to bringing ideas into visuals to testing them thoroughly pre-launch. For example; when designing a business-focused website, a designer would aim to make it as much creative as interactive so that while it can generate attention of repeat visitors, it should also get the brand competitive advantage over its competitors. Simply put, today’s designs are more functional, and focused on bringing results.
While the trend of web design is continuously evolving, here we cover a few latest developments that have redefined the industry and are instrumental in shaping its future course of action.
Shift of Interest To Hand-Held Devices
The popularity of smartphone, tablets and other hand-held devices have made it’s clear that tomorrow’s websites will most specifically rely on mobile technologies. And, the trend has already begun. It is now important to design responsive websites that load faster than expected, don’t strain eyes with ambiguous design and encourage a better viewing experience by combining a wide variety of functional attributes. Read Introducing Responsive Web Design: Part 1 for an in-depth read on how mobile-friendly websites are changing the web design industry.
Need To Integrate With Social Media
Social media is increasingly becoming a trusted, vital, and decisive platform to market, popularise, and share brand messages. Designing a website now means integrating social media into it in a way that the website can reach its true potential across the media channels and gain a loyal fan base over the time. And when it comes to social media, the world doesn’t end with Facebook. Designers need to be updated all relevant social media platforms and accordingly integrate those into the website. This ensures tapping the untapped market!
Applying Fixed Navigation
Websites are now focused on helping visitors navigate through its content the way that best defines their readability. One key development is to design fixed navigation system with which visitors are able to concentrate on the most important aspects about the website without having the need to regularly scroll up and down for learning things. When designing fixed navigation; distribution of space and placement of content need to be worked on properly to ensure better audience engagement.
Use of Multi-Column Menu
Multi-column menu is also in trend these days because they help visitors find more value and information in shortest possible time. In short, they creatively make it clear that the website is filled with relevant information and it is strategically placed so that a user can easily search the content without any extra effort.
- Use of HTML5 and CSS3: They have heralded a completely brand new age in web design industry by enhancing its scope and objective.
- Reduced use of flash and weighty website: The focus is on making smart and simple websites without any elements that make them slow and cluttered.
The above are just a few of the many trends that are changing web design industry for good. It is expected tomorrow’s websites will interact with users in more sophisticated manner by enhancing the element of engagement!
Online visibility is vital for the success of every startup. Today, more and more people are trying their hands on entrepreneurship. Their primary goal is to establish their brand in market and gain trust of their potential customers. The website plays dominant role in helping new age entrepreneurs get an impressive identity for their startup. The design of website, placement of information and graphics and the user interface is the decisive factors for the success of startup web designs. This article puts some light on mandatory requirements of web designs for startups.
Stand Out from The Crowd With Unique Identity
For startups, it is very important to stand out from the crowd. Having unique identity is always helping in gaining instant recognition among customers. A creative logo, custom graphics, and a website based on similar theme as of logos and custom graphics provide uniqueness to their online presence. The stress on simplicity and eye catchy designs is mandatory to achieve this goal. It also helps in increasing brand value of startups.
Considering Responsiveness In Web Design
People are more technologically addict today. They browse the internet from a wide range of devices. Gone are the days when desktops were the only device used for accessing the internet. So, having a website designed for 1024×768 resolution was enough. Today, a website needs to have uniform visibility across all types of devices. If a startup website is well designed for laptops and desktops but it is not properly visible on smart phones and tablets, it will lose a major chunk of customers for sure. Therefore, considering responsive design for startups is important.
Search Engine Friendliness
Startups need instant recognition to cover up as much market share as possible. They need to surpass competition to sustain in market. For that they need well-planned internet marketing and online promotion. To maximize the returns from these promotional campaigns, their website needs to be search engine friendly. While designing startup websites, experienced web designers give stress on this important aspect.
Startups need to enhance their website periodically by adding new features and components to cope up with their changing requirements along with their line of progress. So, flexibility in web design is very important. Rigidly created website will not provide enough independence to add and remove features and components.
In addition to all the above described elements of startup web site design, content is also a necessary part for the success of startups. If you are an entrepreneur venturing into your own business startup, must consider the suggestions of this article and hire only the best web design company for designing your startup website. They will provide you the more robust and reliable solution.