The Changing Trends of Web Design

With the introduction of newer design principles, availability of updated design techniques, alterations in technologies, replacement of outdated tools with their newer varieties and changing demands of clients; web design industry is evolving; almost every day! Websites are now designed in a more systematic and centralized manner considering every minute detail of their targeted audience; right from pinpointing the objective to bringing ideas into visuals to testing them thoroughly pre-launch. For example; when designing a business-focused website, a designer would aim to make it as much creative as interactive so that while it can generate attention of repeat visitors, it should also get the brand competitive advantage over its competitors. Simply put, today’s designs are more functional, and focused on bringing results.

While the trend of web design is continuously evolving, here we cover a few latest developments that have redefined the industry and are instrumental in shaping its future course of action.

Shift of Interest To Hand-Held Devices

The popularity of smartphone, tablets and other hand-held devices have made it’s clear that tomorrow’s websites will most specifically rely on mobile technologies. And, the trend has already begun. It is now important to design responsive websites that load faster than expected, don’t strain eyes with ambiguous design and encourage a better viewing experience by combining a wide variety of functional attributes. Read Introducing Responsive Web Design: Part 1 for an in-depth read on how mobile-friendly websites are changing the web design industry.

Need To Integrate With Social Media

Social media is increasingly becoming a trusted, vital, and decisive platform to market, popularise, and share brand messages. Designing a website now means integrating social media into it in a way that the website can reach its true potential across the media channels and gain a loyal fan base over the time. And when it comes to social media, the world doesn’t end with Facebook. Designers need to be updated all relevant social media platforms and accordingly integrate those into the website. This ensures tapping the untapped market!

Applying Fixed Navigation

Websites are now focused on helping visitors navigate through its content the way that best defines their readability. One key development is to design fixed navigation system with which visitors are able to concentrate on the most important aspects about the website without having the need to regularly scroll up and down for learning things. When designing fixed navigation; distribution of space and placement of content need to be worked on properly to ensure better audience engagement.

Use of Multi-Column Menu

Multi-column menu is also in trend these days because they help visitors find more value and information in shortest possible time. In short, they creatively make it clear that the website is filled with relevant information and it is strategically placed so that a user can easily search the content without any extra effort.

Other Trends:

  • Use of HTML5 and CSS3: They have heralded a completely brand new age in web design industry by enhancing its scope and objective.
  • Reduced use of flash and weighty website: The focus is on making smart and simple websites without any elements that make them slow and cluttered.

The above are just a few of the many trends that are changing web design industry for good. It is expected tomorrow’s websites will interact with users in more sophisticated manner by enhancing the element of engagement!