The design of a website decides its success. In case of eCommerce website, the design directly affects its sales. So, while designing an eCommerce website it is very important keep a tab on certain key things which are vital for its success. This article explains five key aspects of eCommerce web designs:
- Navigation and User Interface Design – User interface and site navigation is the most important part of a website. Ensuring a pleasant browsing experience for potential customers always results in increased sales. In addition, easy navigation also ensures better search engine friendliness. Therefore, during the eCommerce web design phase stress should be on website navigation and UI design.
- In Page Graphics – Graphics is important for any website design. In case of eCommerce website, images illustrating product and services are very important. They draw attention of customers and influence them. So, it is advisable to use high quality of images on website. However, using high-resolution images on website can result in increasing the page load time. Ideal eCommerce web design practice is to use product image thumbnails and providing a link to detailed image.
- Colors Used on Website – The look and feel of website heavily depends on colors used in website design. While designing an eCommerce website, one need to keep a few things in mind; like the type of products or services being offered, targeted customer segment, geographic location etc.
- Browser Compatibility – The most important aspect of website design is browser compatibility. To enhance your potential reach in front of maximum potential customers, it is mandatory to have the website design compatible to all web browsers.
- Website Contents – Content rules in online marketing world. For eCommerce websites, online marketing is very important. Their prime focus is to generate revenue and a content rich website always helps in retaining visitors and in pleasing search engine crawlers. Therefore, placing accurate content placement strategically is important.
Adopting aforementioned practices in eCommerce website design results in better sales, increased customer loyalty, ultimately leading to establish your brand or business as a leader in its segment. If you are planning to launch your own eCommerce business, contact the best company in eCommerce web design.