Website Design for Real Estate Projects

Real estate website designs play an important role in overall advertising and marketing of real estate properties. These websites become primary place of getting all essential information by property buyers. Therefore, real estate players focus on giving appealing and informative look to their websites.

Real estate website’s can be of two types; first will represent the real estate company whereas other will represent specific projects being developed by the company. This article talks about the later.

Appearance – The First Important Requirement

For a real estate project website, appearance is very important. Be it residential property or commercial, buyers give so much stress on the look and feel of property they are going to buy. In such a case, if the website is not appealing to eyes the chances of success will decrease. The best website design for real estate projects must have well represented graphics showcasing the images of developed property or its architecture. In addition, the use of graphics and illustrations on website also affects buyer’s behavior.

Specific Website Features

A real estate project website should have some essential features integrated in website itself. Like a virtual tour to the property, a well designed photo gallery showcasing images of different sections of the properly, and a quick contact form. If the project has its presence over social media platforms then a link to its Facebook page is a must. So that buyers can get in touch with the property developer and other interested buyers.

Technical Requirements

As mentioned above, a real estate website should have excellent graphics, visual elements like photo gallery and virtual tour features; it will become heavier and will take time to load. To avoid this problem, the design of real estate project website should have optimized graphics and perfect use of CSS and scripts throughout the website to reduce its load time.

Website design is an art and designing website for a real estate project is fine art. The website designer needs to have knowledge of the real estate industry and the psychology of property buyers. If you are into real estate business and looking for the best website design company to design your next project website, consider over all the aspects discussed in this article before hiring one.